Cubism; a source of inspiration

Cubism paved the way to modern art. They were the group of artists that rejected the traditional techniques and created illusions. I've come across some artists work inspired from Cubism; from collages to fine art inspired adverts.

                                                                                                   

Mazda,
Mazda Sposorship of Picasso Exhibition,
2006

Lipton, Lipton Yellow Label Tea, 1998

A few years ago, the automobile company Mazda connected its product with the artworks of Pablo Picasso. The line at the bottom of the advert says “Be prepared to see everything differently after visiting the Picasso exhibition”. There is no reference to text, the imagination through these messages make it clear enough for one to understand. As the cubists did; placing different viewpoints in one composition, this advert seems to represent the same idea. In my opinion, it is a great ad, but it looks very simple, yet more viewpoints should have been added to this advert. An interesting print advert fro Lipton Yellow Label Tea was also inspired from Picasso. It is in a form of a painting with the brands logo distorted using a limited colour palette. Honestly, I think that Cubism art and the way the advert was presented worked out great together.

David Murray, an illustrator and designer uses the cubist style to create a versatile range of prints of different brews. In this image, we can see the beer can of Lowenbrau. The logo isn't distorted very much and unlike the cubists, there is a lot of white in the composition. The simplification of the can is like someone encroached it.

David Hockney 'Mother I, Yorkshire Moors, August 1985 No.1' 1985

 Picasso’s portrait ‘Portrait of Ambroise Vollard’, motivated Hockney when creating ‘Mother I, Yorkshire Moors, August 1985 No.1’. Both portraits are fractured into different viewpoints. Picasso uses a lot of geometric planes while Hockney places different views in a way that makes her face look as if she was in front of us. The main difference between the two portraits must be the colour palette. Hockney’s composition is amusing; his work is very appealing to me. The different tones and forms cut to create this work make it unique. I mostly like his work because of the space found in his work. Space is guiding us through his work. 

                                                          

Another work which also struck me has to be the grid-like compositions were he’s joining Polaroid photos of different body gestures or parts in the same composition. His joiners are images made out of 1000s of different photographs, another influence from the Cubism.

   

David Hockney 'Pearblossom Highway, 11th to 18th April 1986 No.2'

Cubism may have left a great influence on such artists, which helped them create modern artworks which left a huge impact. I simply like these transformations because of their simplifications but also because of the imagination running through these works.

References:-

AdMe Group, 2004. "PICASSO" Print Ad for Lipton Yellow Label Tea by JWT Russia [online]

Available at:- http://www.coloribus.com/adsarchive/prints/lipton-yellow-label-tea-picasso-808605/ [Accessed on 5th December 2012]

PSFK, CUBISM-INSPIRED BEER PRINTS [online]

Available at:- http://www.psfk.com/2011/08/cubism-inspired-beer-prints.html [Accessed on 5th December 2012]

Jfkturner, The Delight of Seeings; Cubism, Joiners and The Multiple Viewpoint [online]

Available at:- http://thedelightsofseeing.blogspot.com/2011/03/cubism-joiners-and-multiple-viewpoint.html [Accessed on 5th December 2012]

Web Media Brands, Mazda: Picasso Exhibition [online]

Available at:- http://adsoftheworld.com/media/print/mazda_picasso_exhibition [Accessed on 5th December 2012]