Friday, 11 January 2013

Concept [Design] Development



As I have mentioned before, I've decided to create a collage for the background. This idea was inspired from the Synthetic part of Cubism, when collages were founded. Therefore the background will represent the design category. The words placed in the background in a random manner should be related to the concept such as; Pablo Picasso, Paul Cezanne`, Cubism and so on. As for typography I’m aiming to use different typefaces used in art posters over the years.

Behrens, International Exposition St. Louis,
1904


The German architect, graphic designer and typographer, Peter Behrens (1868-1940) was certainly one of the greatest designers and left a great influence on such fields. He contributed to the transition from Art Nouveau to the Bauhaus. I will use his roman typeface Behrens Antiqua (1907-1909) and also Behrens Schrift which is a simplified black lettering typeface with a geometric impression. The typography applied to the ‘International Exposition St.Louis 1904’ is another typeface which I will put to use.



Beggarstaff Brothers, Rowntree's Elect Cocoa,
1896




The Beggarstaff Brothers (1894-99) produced a variety of simple posters which reformed Europe, having a bare background along with bold colours and a silhouette figure. I will use one of their hand-cut san-serif typefaces which ignored the style of the time being (Art Nouveau).










Marinetti, the founder of the Italian Futurist group, gave a concept to the new typography in the book ‘Les Mots en Liberte` Futurists’. It features numerous compositions using different typefaces with various sizes and styles. I intend to use these hand-drawn designs and hand-writings in my final concept.   


Marinetti, Les Mots en Liberte` Futuristes, 1919 

Down here, I've uploaded a sketch(Image 1) of the background made out of newspaper cuttings and the other one(Image 2) includes three different fonts taken from the posters I've brought up in this post.

Image 1
Image 2





References :-

MyFonts Inc, 1999. Behrens Schrift .[online] 
Available at: <http://www.myfonts.com/fonts/solotype/behrens-schrift/> [Accessed on 9 January 2013].


Beggarstaffs, 2008. Biography. [online]
Available at: <http://beggarstaffs.com/biography/> [Accessed on 9 January 2013].



The Trustees of Princeton University, 2011. Peter Behrens' book design. [online]
 Available at: <http://blogs.princeton.edu/graphicarts/2010/09/peter_behrens_book_design.html> [Accessed on 9 January 2013].

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